More and more online retailers are personalizing their ecommerce store by leveraging the power of IP geolocation.
By identifying the IP geolocation of the shopper, e-tailers successfully serve targeted/different content to users based on their location.
Take look at the wealth of information one can get from identifying the IP geolocation of the shopper. You can even drill it down to the level of getting their:
Country
State
City
Postal code
Connection speed
Time zone
Telephone area codes
TV regions
A simple example, if your site is about cricket bats, gloves and pads, then you can use IP geolocation techniques to highlight English county cricket to browsers from
However, IP geolocation data has other important users for e-tailers. It helps in fraud prevention, compliance and enhances security.
Click here if you are looking for IP Geolocation tracker.
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